Start from proven appliance platforms

Existing brewer, filter and cooler formats
Private panel, color and accessory options
Certification notes before sampling

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Private Label Studio

Shape the brand details buyers notice

Tooling-free customization paths
Retail carton and insert direction
Marketplace-ready packout planning

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MOQ tiers

Choose a launch tier that fits your risk tolerance

Pilot

500-1,000 pcs

Best for DTC validation, packaging tests and first retail conversations using existing housings.

Retail Ready

1,500-5,000 pcs

Supports color changes, carton refinement, accessory bundles and channel-specific documentation.

Scale

5,000+ pcs

Designed for importers and retailers that need repeat supply, broader SKU ladders and stronger cost targets.

Studio workflow

Six steps from idea to carton master

Product fit

Compare coffee maker, filter and cooler formats against target channel, price band and buyer expectations.

Visual direction

Review color, logo placement, control panel tone and housing finishes using available platforms first.

Sample build

Prepare functional sample notes, packaging mockups and accessory options for decision makers.

Compliance check

Confirm which marks and documents are already available and which need testing or renewal.

Packout

Align carton size, inserts, barcode, FBA considerations and retail shelf communication.

Pilot order

Lock the production assumptions, inspection checklist and shipment milestones for the first PO.

Packaging studio

Make the appliance feel like your brand before production starts

Packaging is not an afterthought for appliance launches. Keurig helps your team decide how the box explains setup, how replacement filters are promoted, where safety language belongs and whether your e-commerce carton can survive fulfillment. This gives buyers a clearer path from sample approval to a listing-ready SKU.

PARTNER PROGRAM - Active in 60 countries

Need distribution support after launch?

We help private-label appliance brands plan repeat ordering, accessory replenishment and regional portfolio expansion.

Talk to Sourcing Team See channels served

"The Keurig team explained each packaging and certification choice in plain language, which made our first coffee maker launch easier to approve internally."

Private-label kitchen appliance buyer

Start your private-label brief

Send your channel, target retail price and preferred product family. We will suggest a practical first sample path.

MOQ tier guidance
Packaging and color path
Certification checklist